Issue link: https://www.ascpskindeepdigital.com/i/581665
Create your free business website! www.ascpskincare.com 19 Ruocco says the spa has a terrifi c local clientele, in addition to its resort guests. "During the holidays, people are trying to squeeze in spa time when they are visiting with families, so this is when we see the most express massages and facials sold. Also, hikers in the summer like the 25-minute refl exology. Parents will often tag team on childcare and express treatments so that both mom and dad can relax." In order to produce the most effective treatments, the spa staff has annual training with each product line to make sure every therapist and esthetician is producing to brand standards. Training is important, as Ruocco and her team know their guests are savvy about skin care. "People are really in tune with what works. Women in their 30s, 40s, and 50s read labels and know ingredients. We keep things protocol-based and everyone uses the same messaging." The Spa at Whiteface Lodge places menus in resort suites and offers daily specials during downtime, such as Facial Fridays with 50 percent off. Newsletters, mailings, public relations campaigns, and monthly charitable events at the spa are also used to get the word out about express treatments. Steal a few ideas from these pros—and make them your own—to create a very happy holiday season! Announcing Ultimate Lash & Brow ® 3-D Brow Sculpture training available now. 3-D Brow Sculpture is a hybrid combination of semi-permanent brow extension and sculpturing using mixed components for Beauty Therapist to reconstruct eyebrows without invasive treatment and achieving results for clients who does not have any eyebrows or experiencing partial loss. • Eyelash Extension • Eyebrow Extension • Eyebrow Wig • Semi Permanent Mascara • Bottom's Up To register for a workshop, call 619-289-7565 www.ultimatelashandbrow.com "Excellent! I loved this class and felt I was given enough instruction and guidance to start this business at my spa. Thanks!" –Susannah, NM "Great course, very informative! Can't wait to get started!" –Kim, CA Celeste Hilling is the founder, CEO, and product formulator for Skin Authority. With two decades in the beauty and skin care industries, Hilling is a respected speaker and media resource on skin care, healthy lifestyles, self-esteem, and business. For more information, visit www.skincareauthority.com. Image courtesy The Spa at Whiteface Lodge