Issue link: https://www.ascpskindeepdigital.com/i/581665
Create your free business website! www.ascpskincare.com 13 In fact, time is so valuable to clients, about 75 percent of the spas surveyed by the International SPA Association offer express treatments that last 30 minutes or less. Spafinder named express treatments a top consumer trend for the past few years, including 2015. Making Express Treatments Count Spas and skin care salons have a broad demographic, so it's important to avoid a "one-size-fits-all" approach to services. Instead, build a model based on personalized, one-on-one customer service and coaching. Part of this personalization includes offering express services for clients who are too busy for full treatments or need a "tune-up" between longer services; it's also a great way to attract new guests. In a shorter time frame, usually 25 or 30 minutes, you can only address one concern, but you can address it very well. You want clients to leave seeing and feeling a difference, so it's important to select the right products, protocols, and ingredients. • Products: You'll want to vet them carefully to ensure you are working with brands that produce visible results quickly. Look for performance brands with high concentrations and low, penetrating pH levels. • Protocols: These should include cleansing, resurfacing, treating conditions, and hydration. • Ingredients: Those that make a visible difference in a short time include peptides, hyaluronic acid, and growth factors. Also, since it's winter, focus on resurfacing and hydration. Leverage vitamin D, retinol, and essential oils to tame cold-weather skin concerns. Get the Word Out When marketing express treatments, expand your horizons to unexpected places to get your message out. Try partnering with companies in surrounding You want clients to leave seeing and feeling a difference, so it's important to select the right products, protocols, and ingredients.