Issue link: https://www.ascpskindeepdigital.com/i/191415
Here are just a few examples of marketing activities made easier by keeping an up-to-date client list: 3. MARKETING Let's say you're introducing a new product that could significantly increase your retail income. You can think of at least 20 of your existing clients who would benefit from using it on a regular basis and would probably buy it without a second thought. The trouble is you only have phone numbers for two of them, and when you call, one of those numbers is disconnected. You're in business to provide your knowledge, skills, products, and services to those who can use them—plain and simple. A client list allows you to up your game, get better results, and make more money by putting relevant contact information within easy reach any time you're inspired to launch a new treatment, offer a holiday special, or bring back clients you haven't seen in a while. What Data to Collect There are three types of information every esthetician should collect for his or her client list, and all three directly affect how well you can run your practice. 1. CONTACT DETAILS Collect these details from every client who walks through your door, and also from any contact you have with potential clients: full name, mailing address, phone number, and email address. 2. ASSESSMENT/INTAKE DETAILS • mail announcements of new E products, special services, or a change in your hours of operation. • egular newsletters by mail R or email. • hone calls to potential clients P to offer a consultation. • Phone calls to current clients to follow up after a treatment. • andwritten welcome notes for H new clients. • andwritten cards with special H offers on clients' birthdays, anniversaries, or other occasions. • alling or sending mailings to C former clients to generate new business. • ersonalized email reminders P of upcoming appointments. You should also have a lot of data available from each client's health history and other intake forms. Use as much or as little of this in your client list as you like. You could simply note each client's main skin care goal, issue, or skin type to create targeted marketing. Or transfer everything from your intake forms to create a single electronic file containing all client information. • IP upgrade offers for your V best clients, such as priority scheduling and product samples. 3. PERSONAL NOTES • nline-only specials for social O media users. Save any additional data that might help foster a good relationship with the client. This might include names of family members and pets, topics of conversation to avoid, current events in the client's life, special requests, preferred appointment times, complaints, compliments, and referrals. • nvitations to open houses and I other spa events. • Refer a Friend" special offers. " • otifications of last-minute N schedule openings. You'll also come to think of your client list as a lifesaver whenever it's time to plan holiday parties, address greeting cards, or send seasonal mailers. Get connected to your peers @ www.skincareprofessionals.com 31