Issue link: https://www.ascpskindeepdigital.com/i/1547015
48 ASCP Skin Deep Autumn 2026 2. "The products we carry don't work, and/or I'm not an expert on this brand." Products go through extensive testing (no company wants to produce product that doesn't work). You might need to get additional product knowledge and review application instructions. 3. "I graduated from a good school and have my license, so I know everything that I need to become successful." There is so much innovation with skin care products, devices, and services that if you don't keep up with changes, you will eventually find yourself way behind everyone else. Never stop learning. 4. "I don't think my clients can afford what we carry and should be able to get cheaper products somewhere else." It's not a good idea to prejudge what you think your clients can spend. Let them make their own decisions once you give them your professional recommendation. Never encourage them to shop elsewhere. Counterfeit and potentially tampered products TECHNICAL SKILL ALONE does not determine long-term success in the skin care industry. Many estheticians graduate with strong fundamentals, advanced certifications, and a genuine passion for helping clients, yet still struggle to build sustainable, profitable careers. Often, the obstacle isn't education, opportunity, or even talent. It's an internal thinking pattern that quietly inf luences confidence, decision-making, and professional behavior. Your thoughts can shape how you price services, communicate with clients, approach retail, and advocate for your own growth. NINE INTERNAL BELIEFS THAT HURT ESTHETICIANS The following nine internal beliefs show up frequently in both newer and more experienced esthetics professionals. Left unchecked, those internal beliefs can limit income, client retention, and career satisfaction. Recognizing them is the first step toward replacing them with habits that support long-term success. 1. "Clients have their favorite products at home and don't want to be bothered with my suggestions." It's important to investigate what your client uses to determine if it's right for their skin. If you have something that's similar or that you feel would work better, it's your job to suggest the client use it. GETTY IMAGES BEYOND TREATMENT Reframe Your Thoughts Internal beliefs can hold you back from success by Aaron Sonnenschein