Issue link: https://www.ascpskindeepdigital.com/i/1547015
Peace of mind for your property. Add Business Personal Property Insurance at ascpskincare.com 65 STOCKSY A TR AUMA-INFORMED INTEGR ATIONS Most people have a cause dear to their heart or a group of people that they'd like to help. If you're passionate about helping those healing from trauma, following are services and specific groups you could start with: • Acne education clinics/workshops and services for teens with acne • Clients of eye movement desensitization and reprocessing (EMDR) providers • Makeup services for women going on job interviews • Services for women/girls living in domestic violence shelters While providing free or discounted services is a great idea, not all solo estheticians can afford to do so. You might consider asking the community for donations so you can offer something similar. If you want to attract these clients to your studio, be mindful of the following: • Your studio needs to feel relaxing and peaceful. Sharing walls with another service provider or business with banging or sudden loud noises can be triggering for some clients. • Appear professional. Clients who struggle with their self-image can have a difficult time opening up to someone intimidating. ASSISTING THE CLIENT BEFORE THE TREATMENT We can all feel overwhelmed at work and get into the mind frame of "service, f lip the bed, service, f lip the bed, etc." We have our worries and responsibilities, and sometimes just getting through the day is the best we can do. But when you can slow down to think about more than the service you need to complete, you may be able to offer something very valuable. By adding a few questions before starting the service, you can learn to recognize the clients coming to you for more than the service they booked. Try asking the following questions that are more open-ended and pay close attention to what your client shares: • How do you feel about your skin? • Is there anything I can do to make you feel better about your skin today? • Would you like to relax during your treatment, or would you like me to tell you about the products I'm using as I put them on your skin? A pattern I often see is that clients with limited self-esteem speak negatively about their skin when they answer the first question, reveal their insecurity with the second question, and would like for you to provide knowledge with the third question. Over time, you can build trust and rapport with your clients through consistent, quality skin care practice, and they may open up. Your knowledge and expertise may help reshape your client's view of themselves and assist them on their path forward.