Issue link: https://www.ascpskindeepdigital.com/i/1544125
Expand your offerings safely with Advanced Esthetics Insurance at ascpskincare.com 47 WHY IT WORKS Embracing influencers and UGC to promote your business could be more effective than traditional marketing methods you're already implementing in your business. Let's look at the reasons why. People Trust People More than Businesses The concept of word-of-mouth marketing isn't new. Studies show people are more likely to try something new based on feedback from someone they know, like, or trust than from simply seeing an advertisement. 1 When a social media user sees a post from someone they follow talking about how great your facials are, it's much more believable. It's simply human psychology, and it's especially true when people believe they are missing out on something good (like you!) that everyone else already knows about. It Removes Pressure from You Just as hiring a cleaning service can take the pressure off maintaining a pristine space, hiring people to do marketing for you can help take the pressure off running your business. You don't have to feel picture-perfect, you don't have to be on camera, you don't have to remember a script, and your main job remains the same: being a great esthetician. It Expands Your Reach The power of social media is immense. We've all heard about posts going viral, and while you shouldn't expect your next Instagram Reel to go viral, you can still expect exposure for your brand. For instance, if one influencer posts something and 5,000 people see it, that's 5,000 people you never had to meet or "grow" yourself. When a social media user sees a post from someone they follow talking about how great your facials are, it's much more believable.