Issue link: https://www.ascpskindeepdigital.com/i/1544125
48 ASCP Skin Deep Spring 2026 BEYOND TREATMENT Imagine if you had two creators or infl uencers posting every month for one year. These posts would create exposure for you and serve as content you could use over and over! A SIMPLE STARTING PLAN If your goal is to start showing up consistently online without doing the side work of creating content, the smartest place to start is with intention, not volume. Before reaching out to infl uencers or creators, take time to defi ne what you want your spa to be known for: Is it luxurious facials? Results-driven treatments? Waxing? Decide what you want people to associate with your business. Once you have a vision, it's easier to convey that to the infl uencers or creators you work with. It's wise to work with people who naturally align with your view and vision. In other words, it wouldn't make sense to seek out a holistic lifestyle infl uencer to discuss your excellent results with chemical peels. Chances are, it won't resonate with them or land well with their like-minded followers. Remember, large follower counts are not always the key to success. Smaller accounts—known as micro-infl uencers—often produce more thoughtful, usable content because they aren't chasing performance and algorithms. Instead, they seek connections and higher engagement. A complimentary service or an exchange of goods for services is usually enough to start the relationship with a micro-infl uencer, with the understanding that they will document their experience or provide content you can continue to share. What makes this approach so eff ective is the amount of content that can be generated from a single visit. One facial often yields multiple usable moments, such as a quiet shot of a candlelit treatment room, a before-and-after shot, and a simple comment about how the skin feels later that day. None of this requires scripting or direction; it unfolds naturally. That content can then be shared across posts, stories, websites, or promotions, often replacing weeks of content you would have to brainstorm and create on your own. REVAMP YOUR MARKETING AND YOUR BRAND By thoughtfully working with infl uencers and embracing UGC, you reduce your workload while expanding your reach and credibility. The result is a branding that feels authentic and credible, so you can spend less time on marketing and more time doing what you do best: caring for your clients and building meaningful relationships. Note 1. Max Freedman, Business News Daily, "Why Word of Mouth Trumps Traditional Advertising," last modifi ed January 17, 2024, businessnewsdaily.com/2353-consumer-ad-trust.html. GETTY IMAGES