Issue link: https://www.ascpskindeepdigital.com/i/1533707
80 ASCP Skin Deep Spring 2025 self-care, work-life balance, and preventive health measures. This combination has made wellness a central focus since 2020, and it's stuck around. Michael Garvey, president of the Las Vegas Spa Association, adds perspective on the industry's evolution: "The availability of information about mental and physical well-being is widespread. As demand has increased due to a national and global postpandemic state, smart companies and operators are producing products and services to address the need." In other words, it's smart business for companies to find ways to market wellness beyond luxury as it traditionally has been. THE MULTIDIMENSIONAL NATURE OF WELLNESS Modern wellness transcends the simplistic notion of being free from illness. According to research from the Global Wellness Institute, about 85 percent of the world's population does not have a diagnosed mental illness.2 Yet, these individuals are not all "mentally well" or thriving due to pervasive stress, worry, loneliness, and other challenges. The journey to wellness operates on multiple continua, encompassing mental, physical, and emotional dimensions. Baker emphasizes a profound connection between skin care and mental well-being: "With global stress levels rising, studies have highlighted how simple rituals—like applying a face mask or committing to a consistent skin care routine—can provide a sense of control and calm in an otherwise chaotic world." INNOVATION IN ACCESSIBILITY Leading spa facilities are pioneering new approaches to make wellness more accessible while enhancing the overall client experience. The industry has recognized that true accessibility extends beyond pricing—it encompasses scheduling flexibility, service variety, and understanding diverse client needs. "We are fortunate to meet guests from all over the world who visit the spa," Dean says, "and there is a special place in my heart for the first-time spa-goer. I feel honored to create a positive experience that often sets the foundation for how they will incorporate regular wellness practice into their lifestyles." Virgin Hotels Las Vegas has made wellness accessible by offering discounts on spa treatments, reduced rates for spa amenities access, and complimentary daily wellness classes like Meditation Mondays and yoga, according to Dean. The spa has also incorporated innovative programming, such as puppy yoga and floating sound baths, designed to appeal to both guests and locals. TECHNOLOGICAL ADVANCES The integration of technology has revolutionized wellness experiences, from red light therapy to massage robots. Dean highlights the increasing demand for tech-driven self-service therapies that optimize the body's ecosystem to boost recovery, enhance energy, and support overall health. One example is VEMI-layered technology (vibroacoustic, electromagnetic waves, and infrared), which uses sound vibration to detoxify cells, increase circulation, and rebalance circadian rhythms. "Science is catching up to confirm what we've known: Taking care of the skin supports the mind, body, and soul." —Toshiana Baker, licensed esthetician and owner of SpaWorx