74 ASCP Skin Deep Winter 2025
Staying on the Cutting Edge
Karen Ballou, founder of Immunocologie,
says that although most of her company's
products are uniquely formulated, they're
always looking for innovation. This means
newness—from cutting-edge technology to
new product stories to new ingredients.
"When we do this, it doesn't have to be
something we have created, but it can be
something we white label if it fits our brand
story and we can create newness around it,"
Ballou says. "This allows us to be a category
leader, not a follower. It is also what keeps
our brand fresh and exciting to our customer."
In other words, white label can help
you be on the forefront of trends, so
your clients trust you as a trendsetter.
