Issue link: https://www.ascpskindeepdigital.com/i/1509423
alex green/pexels YOUR PATH ▫ Graduate and pass your state board exam ▫ Decide if you're going to be an employee, rent a suite, or start a solo practice ▫ Figure out if you want to narrow in on a specialty YOUR ESSENTIALS ▫ If you're going solo, determine your services and prices ▫ Decide on your ideal clientele, whether it's niche or general ▫ Settle on your professional branding ▫ Practice on family and friends to build confidence while you start out ▫ Get services from other local estheticians to see what works and what doesn't ▫ Practice client communication YOUR INVESTMENTS ▫ Calculate initial start-up costs, including fixed and variable expenses ▫ Purchase your basic backbar and retail products ▫ Set aside a budget for marketing costs ▫ Research equipment you want to invest in the first year YOUR PROTECTION ▫ Get professional liability insurance (slip and fall, product reaction, etc.) ▫ Add advanced esthetics insurance if you plan on using advanced therapies ▫ Hang your license and code of ethics in your space where clients can see them YOUR PRACTICE ▫ Set up credit card services and scheduling software ▫ Gather and organize your client forms, business cards, and other materials ▫ Write your cancellation and no-show policies, along with other protocols ▫ Create brochures explaining your services ▫ Network—tell everyone your name and new occupation ▫ Research your market—know your clients ▫ Prepare your website and social platforms for public use YOUR SUCCESS ▫ Practice self-care every chance you get ▫ Find a mentor to help talk you through the challenges you'll encounter ▫ Seek out further education so you can stay up to date on trends, ingredients, and techniques Your Esty Success Checklist Set Yourself Up For Success ASCP has all the resources you need to succeed. Sign up for Professional membership and enjoy professional liability insurance, education, business tools, career support, and more. Get started at ascpskincare.com. Graduation is quickly approaching. Are you prepared to leave the classroom behind and start your career in esthetics? To set yourself up for a long, happy, rewarding career, follow this checklist. Good luck, esties!