Issue link: https://www.ascpskindeepdigital.com/i/1509423
FOLLOW THE LEADERS ASCP Skin Deep special advertising section What makes Elleebana a household name in the lash and brow industry? For 27 years, Elleebana has played an inspirational role for many lash artists and brands in the beauty industry. Elleebana has continued to grow throughout this time with more clients, distributors, lash artists, and educators than any other lash brand in the world. The brand is now in 60 countries around the world with main distributors importing to each country, supplying lash artists, schools, and salon owners. Part of Elleebana's success is its culture and community of esteemed educators and distributors. They are passionate about the industry and want to uphold the utmost integrity when it comes to education and setting the benchmark for skill and safety in application. In 2022, Elleebana won 12 awards in the industry, including awards for product innovation, brand performance, business performance, and world-class education. The Elleebana symposium event at Caesars Palace in Las Vegas was an inspiring moment to reunite with the worldwide education team and distributors around the globe after pandemic lockdowns. The symposium showcased new product innovations, revised education packages and systems, and Elleebana's commitment and investment to take education in the lash industry to the next level. Sponsored by: This year was also a big year of development in ensuring Elleebana is a more sustainable brand, with recycled packaging options, less printing, less o ce and production waste, initiated use of hybrid vehicles for sta , and a new process to use solar power combined with companies that are 100 percent carbon neutral energy providers. Which Elleebana products should new graduates have in their starter kit? Elleebana is most known for innovative lash lift systems that have been tried, tested, and loved for many years. The most recent o ering, Elleeplex Profusion, has captured the hearts of the lash industry by o ering an innovative system that takes the worry out of overprocessing lashes, which has been one of the biggest fears for lash artists who o er lash lifting services. An important part of the success for Elleebana is coming up with solutions that help lash artists in the global community—Elleebana initially set the trend by having the world's fastest system, which helps artists with e ciency in results, profi tability and reducing potential damage to lashes. ELLEEBANA Otto Mitter, Owner and Director of Elleebana What new innovations are on the horizon for Elleebana? This year is yet another pivotal moment for Elleebana with innovative product releases, evolved education, and a mission for more sustainability. Elleebana is committed to the sponsorship of many industry events and competitions around the world that nurture up-and-coming beauty stars and inspire the evolution of the lash industry.