Issue link: https://www.ascpskindeepdigital.com/i/1509423
Get a discount when you upgrade to Professional membership today! ascpskincare.com 39 • Don't be inconsistent. Social media algorithms like consistency. If you can't commit to posting daily, post once or twice per week on the same days and around the same time. SOCIAL MEDIA POST IDEAS TO GET YOU STARTED Educational Posts These posts are a great way to show your knowledge and expertise, which in turn builds trust with your audience. Educational posts can be in the form of infographics, videos, photos, quotes, or statistics. You can cover topics like dos and don'ts, how-tos, or tips and tricks of your specific niche. You can also use this type of post to cover trending topics that keep your audience engaged. Don't be afraid to go against the grain and debunk a myth related to current trends. Posting about trending topics also increases your chances of appearing on popular feeds, which means more exposure to potential clients. Day-to-Day Work Before-and-afters are great when it comes to showing client transformations, the process behind certain looks, and the results of your hard work. These types of posts build credibility for your brand and in your community. Behind-the-scenes photos and videos are also great for engagement and to convey that you're just like your followers. These types of posts show you're a real person helping real people. Behind-the-scenes photos and videos can be taken while working on a client, prepping your space, cleaning up, or training your staff. Personal Stories Telling your personal story on social media is a great way to connect with your audience. Share your "why story" about getting into the industry. Accompany this content with professional headshots and personalized videos. Similarly, relating to your audience helps foster your relationship with them. In these posts, you'll want to be transparent. If you specialize in acne and experienced acne yourself, share your journey in a post. Don't be afraid to show that you are human— share your wins, experiences, and struggles with your following. Engagement Posts These are great for connecting with your audience and getting their feedback. You can post a #QOTD (question of the day) or share a surprising fact or quote. Encourage your audience to engage with the post by including a call to action such as "comment below" or "subscribe for more tips," but don't overwhelm them with too many actions. Client Posts Client testimonials show you're getting real results and your clients believe in you. Most potential clients look at what others have to say about your business before they decide to book an appointment. You can post client testimonials by sharing online reviews, screenshots of social media comments, or "thank-you" texts from appreciative clients. Consider reposting your clients' social media posts to show potential clients that you have real clients who are enthusiastic about your work. Before a happy client leaves your establishment, ask them to post a photo on their social media and tag you. When the client posts online, it will also serve as a referral source for your client's followers and friends. Crystal Ochemba-Powell is a licensed esthetician, makeup artist, educator, and beauty business coach with 10 years of experience. Jaime Schrabeck, PhD, is a salon owner in California and an expert witness for the cosmetology profession. Rachel Deroche is the digital marketing coordinator for Associated Skin Care Professionals.