Issue link: https://www.ascpskindeepdigital.com/i/1509423
Get a discount when you upgrade to Professional membership today! ascpskincare.com 37 perform services rather than talk about them. Some content on your website will not change. For example, you may want an "About" page or one dedicated to your philosophy. This might seem unnecessary to some, but the information on this page conveys your commitment to and perspective on the beauty industry. This will help current and future clients learn more about who you are as a person and a professional. IMPROVING YOUR SOCIAL MEDIA PRESENCE Whether you want to show o before-and-after photos on Instagram or build a community on Facebook, social media can help you market yourself to a larger audience. Here are some basic dos and don'ts. Dos • Do have high-quality photos and graphics. • Do start with followers you know in real life. Ask friends for shoutouts on their social media. • Do have separate accounts: one for your personal prole and one for your professional prole. • Do use the analytics tools regarding your posts and their performance, which are available on business accounts. • Do dene your social media audience and get specic. This can be based on who you want to work with, what you specialize in, or your most popular treatments. • Do perform hashtag research. Find out which hashtags are most used and perused by the audiences you're trying to reach. • Do give customers the option to contact you and book services easily from your social media pages. Don'ts • Don't go on following sprees. Most social media platforms read this as spam and will punish a page for acting like a spam account. • Don't leave the same comments over and over to farm engagement. • Don't use the same hashtags repeatedly. Vary your hashtags by the content of the post. • Don't go overboard on hashtags. • Don't neglect the algorithm. Research what each platform is prioritizing at the moment. Smart Marketing Development Unless you're a competent writer, graphic designer, and website developer, you shouldn't attempt these projects on your own. Without the requisite ability, the results can often be inferior and amateurish, and that's certainly not the fi rst impression you want to make. Here's a quick checklist: Set a deadline for launch or revision. Gather examples from other businesses. Write your service descriptions and salon policies without plagiarizing or using AI. Be direct, concise, and accurate. Work with a graphic designer for professional results. Select colors, fonts, and images that refl ect your business. Proofread your content, and then proof it again. Schedule time to revise on a regular basis. Direct clients to your website at every opportunity. /