Issue link: https://www.ascpskindeepdigital.com/i/1509423
Get a discount when you upgrade to Professional membership today! ascpskincare.com 13 toward building a loyal, niche clientele of people who leave the appointment with all parties feeling good. You Keep All the Pro ts Your money is yours. You'll obviously pay rent and allocate funds to things like tools, supplies, and technology, but you won't owe any commission or fees to anyone else. Build a Brand That's Entirely Yours You get to decide what your brand is, what it stands for, and how it's conveyed. There are no quality assurance checks here (which can be good and bad), but you get to build the look, feel, and voice of your brand from scratch and, consequently, the clients you attract. Set Your Sights on a Beauty Empire If your end goal is to be a business owner—managing a team and o ering a few appointments on your time— this is the way to go. Expand your business in ways unique to you until the clientele and workload can be o oaded to an employee under you, then another, and so on. SUITE RENTER CONS Initiative Is Required Welcome to being head of marketing, accounting, customer care, and administrative services. You're in charge of every aspect of your business, which entails navigating tough situations. You can usually count on the property manager or shop owner for maintenance help, but this aspect of your business will be a perpetual learning curve throughout your career. Running a Business Isn't All Rainbows and Rose Oil Operating a full- edged business is di cult, and so is the growth required to get there. That growth takes time, hard work, a few sacri ces, and some trial-and- error to gure out what works and what doesn't. The road is bumpy and there isn't a handbook for your business speci cally, but if you love a challenge and setting goals, it'll be worth it in the end. YOUR PATH IS PERSONAL There's no right or wrong career path as an esthetician, only what's right for you. Having a rm grasp on your values, preferred work conditions, and career goals will make the decision clear and easy. Get out a pen and paper and start writing down your list of pros and cons. The more you think about it, the clearer your path will be. Erica Buehler is the associate editor for ASCP Skin Deep, Massage & Bodywork, and AHP Indie Stylist magazines and a freelance writer in the lifestyle, food, and travel space. Operating a full-fledged business is dicult, but so is the growth required to get there. That growth takes time, hard work, a few sacrifices, and some trial-and-error.