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SO, YOU'RE READY TO START marketing yourself as the
professional that you are. Flyers and word of mouth are great
techniques, but these days, online marketing is key. You'll want
to create a professional website where clients can book services
and learn more about your philosophy. You'll also want to build
a presence on social media platforms that can make you visible
to different audiences. Remember: Slow and steady wins the
race. You won't get 1,000 page views on your website or 10,000
followers on your first day. Start with the basics and improve
from there.
CREATING YOUR WEBSITE
How many new clients do you need to fill your schedule? That's
difficult to answer when you're new and still adapting and
perfecting procedures, but a great way to reach them is through
your website. Anyone with access to the internet can find your
business and learn about your services.
You need to have a website—it will be the foundation of
your marketing efforts. If done well, your website will provide
information and generate leads, giving you more time to
Your Brand,
Your Success
How to market yourself as
a new professional
by Crystal Ochemba-Powell, Jaime
Schrabeck, and Rachel Deroche
anna
nekrashevich/pexels
