ASCP Skin Deep

Student Skin Deep 2023

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Get a discount when you upgrade to Professional membership today! 35 SO, YOU'RE READY TO START marketing yourself as the professional that you are. Flyers and word of mouth are great techniques, but these days, online marketing is key. You'll want to create a professional website where clients can book services and learn more about your philosophy. You'll also want to build a presence on social media platforms that can make you visible to different audiences. Remember: Slow and steady wins the race. You won't get 1,000 page views on your website or 10,000 followers on your first day. Start with the basics and improve from there. CREATING YOUR WEBSITE How many new clients do you need to fill your schedule? That's difficult to answer when you're new and still adapting and perfecting procedures, but a great way to reach them is through your website. Anyone with access to the internet can find your business and learn about your services. You need to have a website—it will be the foundation of your marketing efforts. If done well, your website will provide information and generate leads, giving you more time to Your Brand, Your Success How to market yourself as a new professional by Crystal Ochemba-Powell, Jaime Schrabeck, and Rachel Deroche anna nekrashevich/pexels

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