Issue link: https://www.ascpskindeepdigital.com/i/1503366
Exclusive member benefit: Get the ASCP SkinPro app at ascpskincare.com/skinpro 51 5 8 9 10 6 7 Engagement Posts. These are great for connecting with your audience and getting their feedback. You can post a #QOTD (question of the day) or share a surprising fact or quote. Encourage your audience to engage with the post by including a call to action such as "comment below" or "subscribe for more tips," but don't overwhelm them with too many actions. Debunking Myths. Also used to drive engagement, these posts are particularly thought-provoking. Debunking a myth is a great way to show your education and expertise. Using a catchy headline will draw in your audience and keep them engaged. You can start your posts with headlines such as "10 Truths About . . .," "5 Tips to Really . . .," How to Actually. . .," and then include your myth-busting facts in the caption. Relatable Posts. Being able to relate to your audience will help foster your relationship with them. In these posts, you'll want to be transparent. If you specialize in acne and experienced acne yourself, share your journey in a post. Don't be afraid to show that you are human—share your wins, experiences, and struggles with your following. Testimonials. Client testimonials show that you are getting real results and your clients believe in you. Most potential clients look at what others have to say about your business before they decide to book an appointment. You can post client testimonials by sharing online reviews, screenshots of social media comments, or "thank-you" texts from appreciative clients. Client Reposts. Reposting your clients' social media posts shows potential clients that you have real clients who are enthusiastic about your work. Before a happy client leaves your establishment, ask them to post a photo on their social media and tag you. When the client posts online, it will also serve as a referral source for your client's followers and friends. Trending Topics. Posting related trending topics will keep your audience engaged. Share your take on the latest trend or try taking part in a viral meme. Don't be afraid to go against the grain and debunk a myth related to current trends. Posting about trending topics will also increase your chances of appearing on popular feeds, which means more exposure to your potential clients. Bonus! Don't forget to add related hashtags to each of your posts. Hashtags help the right audience fi nd your content. Always end your social media posts with a few relevant hashtags to your area, niche, and target audience. Special Off er for ASCP Members Want to position your business to make six fi gures or more? Watch Crystal's "6-Figure Beauty Business Mini-Course." Learn more at crystalngozibeauty.com/coaching. 10 WAYS Don't be afraid to show that you are human— share your wins, experiences, and struggles with your following. ANDREA PIACQUADIO/PEXELS