Issue link: https://www.ascpskindeepdigital.com/i/148952
And the Winner Is… Will writing a letter like this really make any difference? While you might not think so, I'd like to share with you the results. Linda sent 95 letters in total and was incredibly excited by the results. She sold 15 gift certificates in three weeks, as well as five prepaid packages of 10 massage sessions. That's close to $3,000 in sales. And that's not all. Linda also said the letter simply reminded her clients she was there for them and that she's talented. She received a number of return visits from previous clients and also got several new referrals as a result of the letter. All these new and returning clients will continue to purchase at a higher rate than before, and that means more money in Linda's pocket. If she was making $30,000 and increased her price 10 percent, for example, she'd end the year with an extra $3,000 in her pocket—with no added expense and no extra work. A price increase can have a dramatic effect on your bottom line, especially when you use it as another opportunity to convey the benefits your service holds for your clients. If you've been thinking about raising your prices, maybe it's time to muster your courage and make the change. Eric Brown, a massage therapist for more than two decades, provides practical online business courses and resources. He can be reached at www. bodyworkbiz.com/abmp12. hair and nails, too? If you're a member of Associated Skin Care Professionals (ASCP) who also provides hair or nail services, let us know. Your ASCP membership, including top-shelf liability insurance coverage and all the other benefits and discounts we offer, can be extended to our sister organization Associated Hair Professionals (AHP) so your hair and nail services are fully covered, too. No catch, no extra cost, no hidden conditions. Visit www.insuringstyle.com to learn more about our services and benefits for hairstylists, barbers, and nail technicians. Then give us a call, and we'll add all those benefits to your existing ASCP membership—right away, for free. insuringstyle.com 800-575-4642