Issue link: https://www.ascpskindeepdigital.com/i/148952
Sample Price Increase Letter Key points to remember: 1 Send a letter, not an email. It's more personal. 2 Write in a conversational tone. 3 Highlight your services, not the price. 4 Always keep the focus on the client. 5 If you are doing a promotion, make a big deal out of it! R 6 einforce the benefits clients get from using your services and remind them of the value they get from seeing you specifically and frequently. The one time when a focus on price is beneficial is when you are tying it into a promotion (i.e., "Our prices are going up next month, but you can book a series of peels at our old rates for another year!"). If you do decide to announce your price increase, what's the best way to do it with minimum impact on your practice? See a sample letter from massage therapist Linda Gray (below). Gray sent this letter to her clients along with a brochure detailing her prices. Notice how the focus is almost entirely on how the clients can benefit. Clients reading this will realize there is so much value in seeing Linda that it makes the price increase irrelevant. Touch of Gray linda gray 44553 west avenue golden, co 80401 www.atouchofgray.com Dear Betsy, I want you to be among the first to receive my new schedule so you can make plans for the coming year. My specialties, as outlined in the enclosed brochure, are blended for your individual needs. You will have a personally tailored session each and every time so you receive the results you're looking for. To meet your busy schedule, I am offering a variety of times, sessions, and locations (my new location, Apples & Dandelions, is centrally located with lots of free parking). Or, if you choose in-yourhome appointments, you are allowing yourself convenience and relaxation while eliminating travel and weather hassles. I've implemented a slight price increase this year, and I encourage you to utilize the old fee scale to its fullest. Packages of 10 sessions at the old price are good for one full year (until September 30 next year). Assure yourself of pampering for 365 days—or give them as gifts for your family, friends, or colleagues to use. Remember, the old price applies to single appointments and gift certificates that are prepaid before January 1. My commitment for the coming year is to continue learning and to heighten the level of improvement you achieve during your Touch of Gray sessions. Wishing you health and happiness, Linda Gray Linda Gray 26ASCP Skin Deep September/October 2013