Issue link: https://www.ascpskindeepdigital.com/i/148952
Take Out the Camera In addition to your planned posts, regularly set aside time to comment, like, pin, and share—in other words, be sociable! Your social media strategy must include time to read and interact with what other people post, without pushing your own agenda. They will be motivated and encouraged that you cared enough to read their posts, you will be inspired by what you see others doing, and the synergy will have a significant effect on building your own audience. Pictures are by far the best content to use on Facebook and Pinterest. Posts that include a picture will attract the most interest and maximize the likelihood that your clients will share with their friends. Take a little time with your photography. These days, even the most basic cell phone can take good photos if you set up your shots well. There are lots of great photography tips online, so do a bit of research on composition and lighting. Here are some photography ideas to get you started: • ost before-and-after pictures of facials, P makeovers, or skin treatments. • f you do hairstyling, makeup, or I nails, come up with some unusual or outrageous looks and take pictures showing how you achieved them. • ake pictures of your spa, close-ups of T any interesting or recently updated décor, or shots of newly added equipment. • llustrate your use of a particular I technique or piece of equipment in a series of pictures. Be sure to get permission from your clients—both for taking the pictures in the first place and for posting them on social media. Don't be camera shy yourself. Potential clients want to see you, the person behind the business. Repost your Pinterest pics to Facebook where you can include a little story or a more-detailed description of what each picture shows. People love stories. You can also create separate photo albums on Facebook to showcase a particular topic or event, or to describe a process. Creative Ideas to Try Be a Show-Off OK, this is the fun part—what should you talk about? You do cool things, and it is high time to give the world a chance to see them. Let's spark even more ideas in your brilliant mind. Pin and repost any and all publicity about your work. Media mentions—and even a blog post from one of your clients that mentions you—add value to your reputation and allow your followers to more deeply appreciate your skills. Your social media strategy must include time to read and interact with what other people post, without pushing your own agenda. available time and interest level, it's important to choose some sort of schedule and stick to it. Even if you don't always hit your goal, you will be more successful than if you had no goal at all. Take a day each month to brainstorm ideas for posts and pins, then schedule them, so you don't have to come up with an idea at the last minute each time you plan to post. 3. Interact with others 22ASCP Skin Deep September/October 2013