Issue link: https://www.ascpskindeepdigital.com/i/1481047
New member benefit! Get the ASCP SkinPro app at ascpskincare.com/skinpro 51 the intricacies needed to run a successful business, you increase the value you bring to your clients, increasing their satisfaction and loyalty. YOUR NETWORK CAN HELP YOUR NET WORTH Continuing education events are one of the best ways to connect with industry professionals. These people can become colleagues, friends, referrals, and sometimes coworkers. When you expand your business social network, more opportunities present themselves. EDUCATION IS FOR EVERYONE Some skin care professionals feel they don't need continuing education, while others are course collectors who will take everything to succeed. Some professionals feel like they have enough training, while others are lifelong students. With the abundance of in-person and online resources to further your education, it can be difficult to choose if and where to allot your efforts. You may wonder if advanced training is worth the time and money to attend; the truth is, some classes are, and some aren't. We often make decisions simply based on the price, whether it's trending, and the location. Let's examine how to gauge whether a course is right for you. Following are some questions to ask yourself. What is the return on the investment? If there is a fee for the course, consider how long it will take for you to earn back the initial investment. In this cost analysis, include course materials and supplies. Another consideration is the amount of time required to complete the course. Who is teaching the material? The good news is the esthetics world has room for many passionate people who want to educate. The not-so-good news is that anyone can decide they want to teach and can offer a "certification" for something. When selecting a course or BEYOND TREATMENT ASCP Supports Continuing Education! • ASCP members have access to more than 300 free educational videos and the SkinPro app. ascpskincare.com/members/education • Members can also receive great discounts with our education partners, such as MiladyPro, True U Education, Oncology Spa Solutions, and many more! ascpskincare.com/members/ business-building When you take the time to master skills and learn the intricacies needed to run a successful business, you add value to what you bring to your clients, increasing their satisfaction and loyalty. certification, consider the credentials and reputation of the company (and person!) teaching the class. Is it in your scope of practice? Just because someone gives you a certificate for course completion doesn't necessarily mean you can legally conduct the service or skill taught. Be sure to check with your state board before signing up for training. Will it benefit me? When choosing education, consider what skills you need to take your career to the next level. If you don't have goals in mind, now is a great time to map them out. Then, think about what you need to get there. What skills do you need to develop? Are they technical skills, business skills, or soft skills, like communication, organization, or leadership? Will it benefit my clients? Be careful chasing trending topics and treatments without exploring whether your clientele is also interested. For example, suppose your clientele consists of a 50-plus demographic of women interested in antiaging treatments. In that case, it's probably not a savvy spend to take a course on treating acne or growing your TikTok following. Does it excite me? Choose topics and areas that make sense for your personal and business growth, but don't be afraid to try a class that simply piques your curiosity. The benefits of pursuing things that light your soul on fire are abundant. When you're passionate about something, it will show up in your work, giving an energetic boost to your business.