Issue link: https://www.ascpskindeepdigital.com/i/1481047
New member benefit! Get the ASCP SkinPro app at ascpskincare.com/skinpro 23 BEAUTY BUZZ Aminomethyl Propanediol ə-mē-nō-me-thəl pruh-payn-dē-uhl noun An organic compound used to adjust pH levels in cosmetics and skin care products. Premiere Anaheim April 2–3, 2023 Anaheim, CA If you were ready to start the new year by attending the International Salon & Spa Expo (ISSE) in January, you'll need to adjust your schedule. With the new partnership between BolognaFiere Group, Informa Markets, and the Professional Beauty Association, ISSE will become part of Premiere Anaheim. Attendees can expect the same great vendors, networking opportunities, and educational and supplier classes. probeauty.org Save the Date Industry Optimism Based on over 400 responses from a survey of beauty professionals, American Salon magazine's first American Salon Business Sentiment Survey found that the industry is optimistic about the future, even with all the changes made in the way businesses are run since the start of the pandemic. Many respondents reported they are taking on fewer clients, raising prices, and actively looking for new employees. Some said they reduced their retail offerings to focus on top sellers. The most common adjustment? The necessary fierce attention to cleanliness and hygiene. Overall optimism was because consumers are returning to beauty professionals and ready to spend money. "We are in the business of making people feel good, feel important, feel accepted, and feel better about themselves . . . there's not a lot of that anywhere else," says one respondent. "We are very important people in the time of crisis, and we make clients feel good and look good, and for little cost," says another. Read the full article at americansalon.com.