ASCP Skin Deep


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New member benefit! Get the ASCP SkinPro app at 79 productivity—a full appointment book or a long waiting list signals time for a price increase. These approaches have merit, but the best approach may be to assess multiple factors. Collecting some key data can help you arrive at the decision to move ahead or wait on a price increase. From your software or booking records, review what percentage of the schedule is typically booked. If you are consistently booked for 80–85 percent of your available time over a 2–3-month period, your demand is beginning to exceed your supply. When you have a long waiting list, you can't nd an open appointment for a new client, or you nd yourself booking appointments 6–8 weeks out due to limited availability, it's time to raise prices. Sta schedules and availability may be impacting your ability to ll your appointments, and this should be considered as well. Make a list of your price increases for supplies, shipping, labor, cleaning supplies, insurance, and other nonnegotiable increases. How much have the increases been? What is the average percentage of these increases? If you have just been absorbing these increases, you are not positioning your business for growth or pro tability. And when was the last time you raised your prices? If it's been a while, it's time to raise prices! rodnae productions/pexels

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