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meaning they are toxin-free, have no artificial fragrances, and are non-GMO certified. Unlike green beauty, blue beauty revolves around the impact packaging has on our marine life and the damage we inflict on our oceans. But blue beauty doesn't stop at our shorelines. Spearheaded in 2018 by Jeannie Jarnot at Beauty Heroes, blue beauty also aims to make a positive contribution to sustainability through companies working together to become carbon and plastic negative (offsetting more waste than they create), supporting sustainable farming practices, planting trees, and giving to environmentally conscious causes. Slow Beauty Slow beauty is all about mindfulness—using fewer (but better) beauty products with a focus on lessening product consumption and waste. Gone are the 10-step (or more) beauty routines. Many clients are becoming aware of the tendency to overconsume, overdo, and overlook their beauty routine's effect on the environment. The good news: Due to the pandemic, our slower-paced and more-conscious approach to just about everything in our lives has seeped into our beauty routines. Whether it's considering the amount of waste your business produces on a daily basis, understanding sustainability from a place of product ingredients and packaging, or educating clients on how to move with you into more sustainable practices, sustainable beauty should be more than just a trendy catchphrase—it's a best practice. Notes 1. Precedence Research, "Cosmetics Market Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2021–2030," 2021, 2. Terracycle Zero Waste Box, "Recyclable Beauty: Dos and Don'ts," Terracycle Blog, April 19, 2020, https://blog.terracycle. com/2020/08/19/recyclable-beauty-dos-and-donts. 3. Simon-Kucher & Partners, Global Sustainability Study 2021 (Cambridge: Simon-Kucher, October 2021), files/studies/Simon-Kucher_Global_ Sustainability_ Study_ 2021.pdf. 4. Power Reviews, "Meeting Beauty Shopper Digital Expectations in a Post-Pandemic World," April 2022, www.powerreviews. com/research/beauty-shopper-digital-expectations-2022. 5. Power Reviews, "Meeting Beauty Shopper Digital Expectations in a Post-Pandemic World." 6. Power Reviews, "Meeting Beauty Shopper Digital Expectations in a Post-Pandemic World." 7. US Environmental Protection Agency, "Sustainable Manufacturing," January 31, 2022, 8. H. A. Leslie, Plastic in Cosmetics: Are We Polluting the Environment Through Personal Care? (Nairobi, Kenya: UNEP 2015), 1, https:// Plastic_in_cosmetics_ Are_we_polluting_the_environment_ through _our_personal_care_-2015Plas.pdf. 9. Sarah Collins, "Sustainable, Biodegradable Glitter—From Your Fruit Bowl," November 11, 2021, 10. Terracycle Zero Waste Box, "Recyclable Beauty: Do's and Don'ts." 11. Junk King, "Recycling Metals: An Endless Process," Junk King Blog, September 22, 2020, https://info.junk-king. com/recycling-metals-an-endless-process. 12. Deutsche Well, "5 Sustainable Alternatives to Plastics," EcoWatch, May 6, 2020, alternatives-to-plastics-2645932261.html. 13. Bianca London, "Circular Beauty is the New Beauty Trend that Will Save Your Skin and the Planet: Here's What It Is," Glamour, May 23, 2019, 14. Emma Lewisham, "Welcome to the Future of Beauty," September 29, 2021, 15. Randi Kronthal-Sacco and Tensie Whelan, "Sustainable Share Index: Research on IRI Purchasing Data (2013–2018)," March 11, 2019, www. CSB%20Sustainable%20Share%20Index%E2%84%A2%202019.pdf. 16. L'Oreal, "The EcoBeautyScore Consortium is Now Live with 36 Industry Players in a Breakthrough Initiative to Enable More Sustainable Consumer Choices," press release, February 22, 2022, lcorp/press-releases/commitments/ecobeautyscore-consortium/ ecobeautyscore-consortium--pr--english-version.pdf. New member benefit! Get the ASCP SkinPro app at 67

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