ASCP Skin Deep

NOVEMBER | DECEMBER 2020

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find your dream career! ascpskincare.com/career-toolkits 63 Next, consider your current messaging. For example, are your social media posts more subtle or bold? The messaging of the charity you choose should have the same feel and tone. If you and the charity share information in the same style, it's more likely your clientele will share your interest in supporting your cause. With your research complete, you're ready to contact the charity. If you know someone connected to the charity, you're in luck! Ask your mutual contact to set up an introduction. If not, send a short email introducing yourself, your business, and your fundraising commitment. As an added touch, follow up with a handwritten card or a phone call. Although these methods may seem outdated, a personalized outreach goes a long way toward building rapport with a charitable organization. Also, consider inviting your new contact to visit you for a complimentary service at your spa. After you've connected with a like- minded charity, work with the charity director to determine what they need and what you can contribute. Then, set a realistic goal. Finally, take a moment and congratulate yourself on coming this far! Finding a charity that's a good fit for your business may seem time consuming, but investing effort up front to develop a thoughtful working relationship will ensure a long-term, positive outcome. Now that you found your charity, use the following ideas to start giving back. Finding a charity that's a good fit for your business may seem time consuming, but investing effort up front to develop a thoughtful working relationship will ensure a long- term, positive outcome.

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