Issue link: https://www.ascpskindeepdigital.com/i/1299736
64 ascp skin deep november/december 2020 MARKETING & PROMOTIONS Keep your message simple, direct, and digestible. The more specifi c and transparent your messaging, the better. Also, promote the exact intended result for your eff orts. For example, "All proceeds from mini facials this month will provide healthy snacks for kids at our local Boys & Girls Club. My goal is to raise funds for a week's worth of organic fruits and veggies. I only use organic products in my treatment room, and I believe children should have organic food to eat too!" A clear and direct message lets clients know you're not just promoting a charity to boost business. Highlight your philanthropic initiative on social media, on your website, and in your email newsletter. Give clients regular updates to keep them engaged and feeling like they're FUNDRAISING Fundraising doesn't always have to be tedious or overwhelming. There are a number of ways to incorporate charitable eff orts into your business that won't distract you from running your business. • Donate a percentage of profi ts from a unique promotion or service. • Sell raffl e tickets for a chance to win a free treatment or swag bag, and then donate all ticket sales to the charity. • Establish a monthly charitable donation. • Host an after-hours fundraiser with a silent auction, door prizes, complimentary skin analyses, and 15-minute mini treatments, with all proceeds going to the charity. • Connect with local reps to discover how they can help. Some brands have marketing budgets available for free samples—or even a gift basket of products—that can be used at the charitable events. Partner with the charity to cross-promote your fundraising efforts on their website and social media accounts. Make sure to share or repost charity news as well to show support. Remember, this is a collaboration. an integral partner in your ongoing eff ort to reach your goal. Partner with the charity to cross-promote your fundraising eff orts on their website and social media accounts. Make sure to share or repost charity news as well to show support. Remember, this is a collaboration. Create simple marketing collateral to promote your initiative throughout your business. Place a poster or signage at the counter. Print a few copies of the charity newsletter to place in your reception area.