ascp now offers advanced modality insurance! ascpskincare.com/ami 81
spas are enhancing bacials by adding
medical grade peels, skin tightening,
and other intimate treatments. Laser
treatments to enhance skin texture
or treat discoloration, stretch marks,
or skin damage can also be added
to the mix. While uncomfortable,
even microneedling is an option
as an enhanced treatment.
RETAIL MATTERS
The popularity of these beauty
treatments has inspired a wide
selection of products specifically
designed for derriere care. They
include everything from sheet masks
and scrub products to reduce "bum
bumps" to targeted moisturizers and
"rump rubs." You can also promote
your current favorite exfoliating
products and gloves, and other retail
items to promote home care and
extend the benefits of your treatment.
BUILDING A BOOK OF BUSINESS
Remember that adding this treatment
to your service menu does not limit
you just to bikini or beach season.
This is a year-round service that can
bring not only additional revenue to
your business in service and retail
sales but can also create a market
differentiator for you. If your clientele
includes office workers who spend a
great deal of the work day sitting, they
can be a target market. Employees
who stand or walk on the job are great
candidates for some bum attention.
Brides, grooms, and just about anyone
desiring a little TLTC (Tender Loving
Tush Care) are potential guests. Market
first to your existing clients while you
are building a new book of business.
NEXT STEPS
Survey your local competitors to see
if they are offering the service, what
they call it, and what they charge.
Review your current backbar lines
and determine if you need to purchase
additional products. Your favorite skin
care lines may already offer derrière-
specific backbar protocols and retail
options. Determining the price of
your new service should include your
professional time, the cost of supplies
and products, and other related costs.
WHAT DO I CALL IT?
Bear in mind which target group is
most likely to try your new service. You
may attract a more mixed audience
with a gender-neutral name. Marketing
research indicates that millennials
respond well to humorous ads and
marketing.6 If you create postings
for social media, it is best to exercise
caution in the level of nudity used in
photographs. If you create a video or
picture with an actual guest, be sure
to obtain a photo release and share
how you intend to use the picture.
Best wishes and bum voyage!
Notes
1. OregonLaws.org, "Definitions for ORS
690.005 to 690.225," accessed July 2019,
www.oregonlaws.org/ors/690.005.
2. TDLR.Texas.gov, "Cosmetology Law,"
accessed July 2019, www.tdlr.texas.gov/
cosmet/cosmetlaw.htm#1602001.
3. EstheticianEDU.org, "Everything You
Need to Know About Becoming a Master
Esthetician," accessed July 2019, www.
estheticianedu.org/master-esthetician-
licensing-requirements-by-state.
4. Oregon.org, "Board of Certified Advanced
Estheticians—Certification Information,"
accessed July 2019, www.oregon.gov/
oha/PH/HLO/Pages/Board-Certified-
Advanced-Estheticians-License.aspx.
5. Madeline R. Vann, EverydayHealth.
com, "How to Deal with Buttocks
Breakouts," September 7, 2016, accessed
July 2019, www.everydayhealth.com/
acne/buttocks-breakouts.aspx.
6. Anna Hubbel, Advertisemint.com,
"Why Humor is the Key to a Memorable
Ad," July 23, 2018, accessed June 2019,
www.advertisemint.com/why-humor-
is-the-key-to-a-memorable-ad.
This is a
year-round
service that
can bring not
only additional
revenue to
your business
in service and
retail sales
but can also
create a market
differentiator
for you.
