ASCP Skin Deep

September | October 2019

Issue link: https://www.ascpskindeepdigital.com/i/1153325

Contents of this Issue

Navigation

Page 83 of 93

ascp now offers advanced modality insurance! ascpskincare.com/ami 81 spas are enhancing bacials by adding medical grade peels, skin tightening, and other intimate treatments. Laser treatments to enhance skin texture or treat discoloration, stretch marks, or skin damage can also be added to the mix. While uncomfortable, even microneedling is an option as an enhanced treatment. RETAIL MATTERS The popularity of these beauty treatments has inspired a wide selection of products specifically designed for derriere care. They include everything from sheet masks and scrub products to reduce "bum bumps" to targeted moisturizers and "rump rubs." You can also promote your current favorite exfoliating products and gloves, and other retail items to promote home care and extend the benefits of your treatment. BUILDING A BOOK OF BUSINESS Remember that adding this treatment to your service menu does not limit you just to bikini or beach season. This is a year-round service that can bring not only additional revenue to your business in service and retail sales but can also create a market differentiator for you. If your clientele includes office workers who spend a great deal of the work day sitting, they can be a target market. Employees who stand or walk on the job are great candidates for some bum attention. Brides, grooms, and just about anyone desiring a little TLTC (Tender Loving Tush Care) are potential guests. Market first to your existing clients while you are building a new book of business. NEXT STEPS Survey your local competitors to see if they are offering the service, what they call it, and what they charge. Review your current backbar lines and determine if you need to purchase additional products. Your favorite skin care lines may already offer derrière- specific backbar protocols and retail options. Determining the price of your new service should include your professional time, the cost of supplies and products, and other related costs. WHAT DO I CALL IT? Bear in mind which target group is most likely to try your new service. You may attract a more mixed audience with a gender-neutral name. Marketing research indicates that millennials respond well to humorous ads and marketing.6 If you create postings for social media, it is best to exercise caution in the level of nudity used in photographs. If you create a video or picture with an actual guest, be sure to obtain a photo release and share how you intend to use the picture. Best wishes and bum voyage! Notes 1. OregonLaws.org, "Definitions for ORS 690.005 to 690.225," accessed July 2019, www.oregonlaws.org/ors/690.005. 2. TDLR.Texas.gov, "Cosmetology Law," accessed July 2019, www.tdlr.texas.gov/ cosmet/cosmetlaw.htm#1602001. 3. EstheticianEDU.org, "Everything You Need to Know About Becoming a Master Esthetician," accessed July 2019, www. estheticianedu.org/master-esthetician- licensing-requirements-by-state. 4. Oregon.org, "Board of Certified Advanced Estheticians—Certification Information," accessed July 2019, www.oregon.gov/ oha/PH/HLO/Pages/Board-Certified- Advanced-Estheticians-License.aspx. 5. Madeline R. Vann, EverydayHealth. com, "How to Deal with Buttocks Breakouts," September 7, 2016, accessed July 2019, www.everydayhealth.com/ acne/buttocks-breakouts.aspx. 6. Anna Hubbel, Advertisemint.com, "Why Humor is the Key to a Memorable Ad," July 23, 2018, accessed June 2019, www.advertisemint.com/why-humor- is-the-key-to-a-memorable-ad. This is a year-round service that can bring not only additional revenue to your business in service and retail sales but can also create a market differentiator for you.

Articles in this issue

Links on this page

Archives of this issue

view archives of ASCP Skin Deep - September | October 2019