ASCP Skin Deep

September | October 2019

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ascp now offers advanced modality insurance! 19 beautybuzz INDUSTRY NEWS Intriguing Ideas Ways our industry continues to evolve EVOLVING THROUGH OSMOSIS With a mission to expand holistic beauty globally, professional skin care line Osmosis is now under a new name, fully transitioning into and merging under the Osmosis +Beauty umbrella. Several key changes will distinguish the core of the brand moving forward, including new rose gold packaging, a new online identity, and a new combination of product collections: Osmosis +Skincare, Osmosis +Colour, Osmosis +Wellness, and Osmosis MD. "As the most trusted professional skin care brand for the past 10 years, Osmosis has led the way in cutting-edge innovation and impactful results, but we won't stop there as we continue to transform and evolve our brand," says Robin Silber McGee, CEO of Osmosis +Beauty. Learn more at Are Spas the New Bars? In an article posted on, writer Jennifer Findlay argues that wellness spaces are usurping the traditional bar as the new go-to social hub. "With the much- needed rise in the prioritization of self-care, and with fewer and fewer millennials drinking as a way to unwind and relax," writes Findlay, "we are seeing a positive and healthy shift in the design and functionality of wellness spaces." Once reserved for isolated relaxation, the modern wellness environment, especially in urban settings, is morphing into a community-driven space that supports self-care and socialization in powerful ways. Does your spa offer a social space? Read Findlay's full article at social-wellness. New Beauty Market According to the current analysis by Reports and Data, the global anti-acne makeup market is expected to be valued at $3.24 billion by the end of 2026. The reason? The increase in the population between ages 15 and 25—those most likely to suffer severe dermatological damage from acne—and the increase in products catered specifically to this market. Request a free sample of this research report at Surprising Stats The International SPA Association (ISPA) Foundation has released its ninth volume of the Consumer Snapshot Initiative, focusing specifically on the spa-going experience by diving into consumer behaviors, preferences, and experiences, with particular attention paid to the role of the service provider and the use of technology within the spa. One surprising survey result: when looking to book appointments, traditional methods are still favored over modern appointment-making methods such as booking online or through social media. Nearly half (44 percent) still preferred to book over the phone; intriguingly, there were almost no differences demonstrated between generations despite the tech-centric reputation of millennials and Gen Z. The complete research findings are available to ISPA members at

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