ASCP Skin Deep

JANUARY | FEBRUARY 2021

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Listen to the ASCP Esty Talk podcast ascpskincare.com/podcasts 63 BANDANAS, SCARVES, N95s, DISPOSABLE, HANDMADE, blinged out— everyone has a preferred face covering. (And how fun is it that masks have become a fashion statement?) Regardless of your favorite or most comfortable mask, we are now all prone to "maskne"—acne around the mouth, chin, or jaw caused by prolonged mask wearing—and I'll bet you have some distraught clients who are experiencing acneic breakouts for the first time. Estheticians treat acne all the time—this is not new to us. Many of us were attracted to the industry because we enjoy watching pimple-popping videos and popping strangers' zits; however, many of your clients may have never seen a pimple on their face before now. THE PROBLEM WITH MASKNE People who have not dealt with acne before tend to try to fix it themselves. They pick, they pop, and they buy harsh, drugstore cleansers that over-dry and ultimately damage their skin, causing scar tissue—which we know is much more difficult to treat than the acne. What a great reason to promote your expertise in treating acne! The new phenomenon of maskne creates the perfect teaching moment to show your clients (and would-be clients) how a professional esthetician can help them stop the damage before it starts. Then, get them in your treatment room. Following is the maskne treatment plan we use in our spa. e Maskne Problem TRY THIS EFFECTIVE TREATMENT PLAN FOR CLIENTS WITH ACNE CAUSED BY MASKS by Jessica Marie

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