ASCP Skin Deep

September | October 2019

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Page 79 of 93

ascp now offers advanced modality insurance! 77 If you think about how much time the average person spends sitting on their derriere, it may be a good idea to add some TLC to this oft-neglected area. Treatments targeted to the bum have been around since 2014, but social media coverage, with pictures and reviews from celebrity endorsers, has increased the demand for specialized spa treatments. With the growth in popularity and new product options flourishing, adding skin care services for the backside to your menu could result in new guests, new revenue, and new retail offerings. WHETHER YOU CALL IT A FANNY FACIAL, A SHINY-HEINIE, OR A BACIAL, TREATMENTS AND PRODUCTS TARGETING BEAUTY FOR THE BACKSIDE ARE GROWING IN POPULARITY by Patti Biro INTIMATE SKIN CARE

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