ASCP Skin Deep

JULY | AUGUST 2018

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www.ascpskincare.com 73 Clays Mineral-rich clays such as kaolin, diatomaceous earth, and illite help cleanse deeply and draw impurities from the skin. Kaolin's unique properties help refine the complexion and make skin smoother and more flawless. Diatomaceous earth is a naturally occurring, soft, sedimentary rock that is easily crumbled into a fine powder, and is abundant in polysaccharides, vitamins B12 and C, proteins, and essential amino acids. This fine powder helps tone and refine the skin's texture, lessening the appearance of visible imperfections. Illite is a clay crystalline mineral that deep cleans, exfoliates, and helps remove excess oils from the skin. Seaweeds Sustainably harvested seaweeds such as Laminaria digitata and Ascophyllum nodosum help smooth and soften the skin. These seaweeds are excellent sources of nutrients and contain 42 trace elements and minerals, 18 amino acids, 12 vitamins, phytohormones, and natural antioxidant material such as phlorotannins, sulfated polysaccharides, fucosterol, and fucoxanthins. Pelvetia canaliculata seaweed helps brighten the appearance of the skin while spirulina and Codium tomentosum help skin feel soft and smooth. "I WANT TO LOOK BETTER" The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) states, "While surgery is no longer a hush-hush topic, 2017 made the phrases antiaging and you look good for your age taboo. The tables are turning on what it means to look and feel great, with a focus on health, vitality, and empowerment rather than a number." In fact, the average number of procedures performed by AAFPRS members has increased 25 percent since 2012. More than half (56 percent) of AAFPRS members saw an increase in cosmetic surgery or injectables with patients under the age of 30 last year, and over four-fifths of treatments in 2017 were cosmetic nonsurgical procedures. AAFPRS also reported that 55 percent of facial plastic surgeons saw patients in 2017 who "want to look better in selfies" (up 13 percent from 2016).2 But no matter the treatment, a natural-looking outcome is paramount for patients, with 33 percent stating a fear of looking unnatural as their top concern. IMPORTANT INGREDIENTS The newest antiaging formulations employ important ingredients such as peptides, the latest generations of hyaluronic acid, and natural ingredients like seaweed and kaolin clay to help reduce the appearance of lines and wrinkles while making skin look its best at any age. Let's take a look at a few of these ingredients.

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