Issue link: https://www.ascpskindeepdigital.com/i/992432
www.ascpskincare.com 19 Show Your Stuff Ways to connect with your clients and your community Brand Yourself We hear a lot about personal branding these days, and for good reason: your reputation within—and beyond—your industry determines your success. Esties need loyal clients, and an important way to find and keep those clients is to build a brand that shows you are the esthetician of their dreams. Joseph Liu, a contributing writer for Forbes magazine, offers five ways to build your personal brand. 1. Say yes to relevant opportunities. Are you asked to volunteer your services, give advice, or perform demos? If the potential audience is made up of your ideal clients, say yes. 2. Speak at a conference. Nothing says "expert" like giving a presentation at a conference. Many trade shows offer these opportunities and getting a gig can be as easy as filling out an application. 3. Ask one question at every meeting you attend. "Don't talk for the sake of talking, but find a way that works for you to verbally engage in staff meetings, events, launch events, or conferences," Liu advises. 4. Network internally beyond your immediate team. For esties, this might mean connecting with hairstylists, nail techs, or massage therapists. People promote people they trust, and cross-promoting services helps everyone. 5. Share your voice with influencers. "One of the best ways to amplify your personal brand is to leverage the reach of journalists, influencers, and industry leaders," Liu says. Make both online and offline connections and share your expert views. Read the full article at www.forbes.com/sites/josephliu/2018/04/30/personal-brand- work/#6ef06a8a7232. STOP THE TANNING Many millennials lack knowledge about the importance of sunscreen and continue to tan outdoors, in part because of low self-esteem and high rates of narcissism that fuel addictive tanning behavior, according to a new study from Oregon State University-Cascades. Lead author Amy Watson and her colleagues found that those with higher levels of self-esteem were less likely to tan, while those with lower self-esteem and higher levels of narcissism were more likely to present addictive tanning behavior. The motivation for the addictive tanning behavior was the perception of improved appearance. "The number of people still deliberately exposing their skin to the sun for tanning purposes is alarming," Watson says. "We need to find new ways to entice people to protect their skin, including challenging the ideal of tan skin as a standard of beauty." Cue the esthetician! You know that tan skin is damaged skin, and you have the perfect opportunity to educate your young clients on the importance of daily sun protection. Take that opportunity and sell that sunscreen. To read the full report, visit bit.ly/2HucjDs. True Community Are you a part of the Esthetician Connection? If not, you should be. The Esthetician Connection—fondly referred to as "The EC"—is a lively interactive social media forum on Facebook, Instagram, and other online channels. The world's largest professional social media platform for estheticians, the EC offers professionals the opportunity to connect and get discounts on top skin care brands, share information with other professionals, and learn the latest industry news. Esties will also enjoy weekly giveaways, expert education and advice, honest product reviews, and video protocols. The best part? It's free to join. Check it out at www.estheticianconnection.com.