8 july/august 2018
Embracing the Pale
FROM THE EDITOR
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My great-grandmother Alice Kemmerer
(a.k.a. Nana) was born in 1897. She lived a long
life, so I was able to spend my first 24 years of
life knowing her. She was a lovely, gentle, soft-
spoken woman. She also had a very Victorian
perspective with regard to tanning. In a time
when the only people a tan was acceptable for
were men who worked outdoors, "Ladies don't
tan," was her mantra. And she said it to any
woman who looked like she had caught a
little sun.
That mantra has stayed with me (except for a few teenage
years when peer pressure made me try to tan) and I now tell
that story to other women who talk about how much they
love to lie in the sun. I am fair-skinned, probably a 2 on the
Fitzpatrick scale. Burn-and-peel was the routine, and it only
took a few times of being so sunburned that wearing clothes
hurt that I figured it out and learned to embrace the pale.
We know there are many wonderful skin care treatments
and products that will help repair damage and slow the way
age affects our skin, but we also know that prevention—
specifically preventing sun damage—is the most effective way
to hang on to youthful-looking skin for as long as possible.
But our culture likes a good tan. We connect it with good
health and beauty, even though we know it is neither. The
damage is real and apparent; in fact, I'll bet you can spot a
sunbather from 100 yards.
How do you talk to your sun-worshipping clients
(especially the young ones)? Do you encourage every client
to purchase sunscreen, or at least a sunscreen-containing
moisturizer or foundation? I believe that would be the easiest
retail sale to make.
Beyond sun protection, this issue is filled with tips, tricks,
and techniques for helping your clients look as young and
fabulous as they feel. And isn't that why you do what you do?
Enjoy this issue, and let me know what you think.
Cheers,
Mary Barthelme Abel
Editor
mabel@ascpskincare.com
Five generations of fair-skinned beauties. Nana is standing to the left.
