Issue link: https://www.ascpskindeepdigital.com/i/968907
www.ascpskincare.com 71 aromatherapy for relaxation. You have music that sends your clients down a snuggly road to pure peace and an atmosphere that puts even the most stressed clients at ease, every time. Direct marketers cannot offer any of this to their buyers. Your arsenal of tools is much greater than what a direct seller could even imagine. Your magnifying lamp offers you a closeup of clogged pores and your Woods lamp reveals years of pool visits and faded tan lines, all telling a story of lifestyle choices long before a client says she was Miss Hawaiian Tropic in the 1980s. Your steamer is much more than a closed bathroom door and a hot shower, and you know what too much steam can do. These are just the basic tools for estheticians. Our means for mechanical exfoliation far surpasses any microbeads in a squeeze tube, and our chemical exfoliants are some of our best weapons for texture and hyperpigmentation repair. The fact that you can not only pronounce glycosaminoglycans and telangiectasia, but you also know what both are, sets you apart. You understand that skin types and skin conditions are different, and know that dry and dehydrated skin require different solutions, not just the one product line you know how to sell. You know how to help the woman who says her skin is sensitive or reactive, because you learned the difference in school and have seen it under your magnifying lamp to prove it. You're trained to correctly perform extractions and know the benefits outweigh YOUR PROFESSIONAL EDGE Remember, there's something that sets you apart from someone selling skin care products as a hobby: you are a professional. You have hundreds (if not thousands) of hours of formal training from institutions licensed by your state's department of education. You are licensed too. Your license allows you to give professional treatments to consumers, allowing you to physically touch their skin and properly apply products. Those who make direct sales cannot offer facials to customers or give them what you can in a treatment room. What you sell with your product line is your education, your knowledge, your passion, your professional treatments, and the office or space you offer your services in. You're not selling products to seven or eight women in a home where you'll chat over cold coffee and dessert while tumbling toddlers interrupt conversations for more juice. You're selling a personal, one-on- one experience. Your professional space offers relaxation and healing. A place that not only has a business sign and a business address, but an open mind and a welcoming heart. You create a space for your clients where you can celebrate in their happiest times and see them through life's many hardships. Sometimes you'll see clients weep from grief and sometimes you'll see their eyes well up with joy. With each visit, you get updates on not just their skin progress, but their life too. You have a treatment bed with a warmer for comfort on cold or cloudy days and a diffuser with