ASCP Skin Deep

MAY | JUNE 2018

Issue link: https://www.ascpskindeepdigital.com/i/968907

Contents of this Issue

Navigation

Page 66 of 84

64 may/june 2018 buying it on their next visit, they will ask for more samples instead. Also, samples can be deceiving. A certain product may take a week before significant results are visible. However, a two- or three-day sample will not produce the results you promised, and you will certainly lose the sale and your client's trust. 5. Use social media to educate your following and to remind them of their next facial appointment and when they need to replenish their home products. 6. Give them something! Everyone loves to get a gift. That's why it's always a good idea to give a gift with purchase. It shows you appreciate the client, and it helps introduce them to a new product. If the person buys a body cream, give them a free travel-size hand cream. THERE IS ALWAYS SOMETHING THE CLIENT NEEDS Another common misconception is that there is nothing to retail to clients who receive certain treatments, such as manicures, pedicures, massages, body treatments, or waxing. In fact, everyone on staff should be selling at least one product for each treatment offered. For example, waxing clients need products to prevent ingrown hairs, so you should stock exfoliators and body creams that contain lactic acid. Muscle soaks, bath salts, and body scrubs are great to suggest as follow-ups to massage and body treatment services. In fact, Muscle soaks, bath salts, and body scrubs are great to suggest as follow-ups to massage and body treatment services. body creams and products containing detoxifying and purifying ingredients should be must-haves for every massage client. Other big-selling items that promote relaxation and complement spa treatments include aromatherapy oils, candles, and room sprays. BE A TRUE BELIEVER IN THE LINE YOU SELL Choosing a line for your spa can be both fun and anxiety provoking. Owners hear a hundred different sales pitches from a hundred different people when

Articles in this issue

Archives of this issue

view archives of ASCP Skin Deep - MAY | JUNE 2018