www.ascpskincare.com 27
expertadvice
feed your face | skin solutions | ingredients | replenish | business basics
spread the word
In a recent survey of small business owners, 85 percent said word-of-mouth was the best way to
acquire local referrals. Marketing pro Dan Slagen suggests three ways to get them: perfect your local
listing, be memorable to every customer, and consistently empower your referral network. Read the
full article here: www.entrepreneur.com/article/302229. For more expert advice, turn the page.