Issue link: https://www.ascpskindeepdigital.com/i/857404
www.ascpskincare.com 81 where and when it's convenient for them. Organize a wellness series, which could include education on nutrition, stress, and health, and offer discounts on treatments that feature natural ingredients. Consider creating an apothecary station and show millennials how to concoct a few easy facial recipes at home. 6. BUILD TRUST What they're saying: "I hate the sales pitch. I just want something that works," Siniscalchi says. What it means: The best way to wow this generation (and others) is to educate them in a nonpushy way. Remember, you are the skin care expert who has the answers. Listen to concerns and focus on finding a solution. If you can build their trust, they will feel comfortable taking your advice. What to do: Work on building a relationship first. Get to know them and their concerns before jumping into a treatment. Give millennials options for several treatments and solutions, or create a customized option. Sometimes table- talkers that address skin care concerns by type, such as fine lines, rosacea, or acne, can help close the deal. 7. EMBRACE TECHNOLOGY What they're saying: "I like when things are technologically smooth. I can't deal with long waits to check out. Also, I'm bound to lose a paper menu, but I can bookmark a digital one or download a service app for next time," Giannella explains. What it means: Millennials appreciate easy, convenient transactions that can be handled on their phone or online. They want to learn about businesses online, make decisions independently, book appointments online, and even purchase products— all without having to speak to someone directly. In order to get the word out about your place, you'll need a basic strategy and some simple marketing efforts. Speaking of ease, how do your customers pay? There are plenty of apps and payment merchants that make it easy to pay online or through a smartphone. Skin care and spa businesses that pay attention to the unique needs of this generation will be poised for a healthy, sustainable business. What to do: New apps and technology can help streamline your business to allow you to focus on your clientele. Let the programs assist with your day-to-day scheduling, organization, and even marketing. GET STARTED Millennials' affinity for technology continues to shape the world we live and communicate in. Understanding the motivations for this generation is not only essential for attracting this demographic to become lifelong customers, but it's also important for understanding how doing business will continue to change for years to come. Skin care and spa businesses that pay attention to the unique needs of this generation will be poised for a healthy, sustainable business.