Issue link: https://www.ascpskindeepdigital.com/i/857404
www.ascpskincare.com 77 that mentor, educate, and speak to millennials without condescension will win over these clients who seek coaches and teachers. What to do: Shift your communication policies with millennials to offer appointment reminders and follow-ups via text. Allow for clients to communicate via email and text, opposed to phone calls only. Place a phone charging station in your treatment room for them to unplug and recharge. Consider hosting events with a preventive aging and new-to- wrinkles focus. You can educate them and build a solid rapport with them at the same time, creating trust and value. The oldest millennials are moving into the 40-something zone and are new to the wrinkle war. Show them the ropes. 3. OFFER TOP SERVICE, BAR NONE What they're saying: "I like knowing what I'm buying and what I'm getting into. I'll check the place out online and ask friends before I go anywhere," says John Vajas, a self-employed 31-year- old living in Butler, New Jersey. What it means: Millennials are avid users of technology and have review sites at their fingertips. They connect with brands and businesses through social media and websites. To form that connection, they must feel good about your business messaging and what those who know you say about your services. They rely heavily on sites like Yelp, Google, and Facebook for peer reviews. If your reviews aren't glowing, you may find it harder to attract the millennial clientele, as the first place they look for more information is online. What to do: Create a customer-centric environment. Offer the highest customer service you possibly can and really show you care about your customer. Assess and solve problems quickly, manage your inventory well, and treat each customer like they are your favorite. Consider yourself the host of the spa and make every single guest feel at ease when they enter. 4. CREATE A MEMORABLE EXPERIENCE What they're saying: "I'm looking for something that's special. I want to go because it's got a hook that interests me," says Rafaelle Siniscalchi, a 24-year-old contractor in West Caldwell, New Jersey. What it means: Millennials are looking for adventures that are customized, special, or unique. What makes you different from the spa down the street? How can you enhance your services so they are fondly remembered? Are your products organic? Do you provide an amazing facial massage? Are you the only one who offers a certain product or treatment in your area? Can you accommodate the busy professional with an express treatment with the same results? There are many ways to motivate millennials to come in; your job is to decide what you'd like to offer. For example, they might not be able to afford a vacation to the Far East, but you can take them there with a tour of Asia through skin care and spa treatments and rituals. What to do: Create a few themes by pairing several treatments together and packaging them for a half day, full day, or even a series of treatments. Consider creating a signature service with add-ons that are high-touch and enhance relaxation. Make sure your website and marketing information showcase these offers and what makes you unique. There are many ways to motivate millennials to come in; your job is to decide what you'd like to offer.