Issue link: https://www.ascpskindeepdigital.com/i/857404
www.ascpskincare.com 49 Tu′el Skincare Q: What was the inspiration behind the Tu'el skin care line? A: Tu'el was actually created over 30 years ago by our mother, Eva Friederichs, and was one of the very fi rst American professional skin care lines used by estheticians at spas and salons around the globe. A legend in the professional industry, she was the founder of the fi rst advanced training institute for estheticians in the United States. Her signature line of skin care products set the new standard in skin, body, and beyond. Used by professionals around the world, Tu'el delivers high-performance botanical formulas specifi cally designed to treat all skin types and conditions. Our custom formulations give the most eff ective results that balance and improve skin's health and overall appearance. As co-presidents of Tu'el, we've stayed true to Mom's vision and have modernized it for today's health-conscious and informed consumer. Q: What makes Tu'el di erent from other skin care lines? A: Our Deep Pore Cleansing System, which is a two-step process with a cleansing oil and herbal toner, is totally unique, and sets the stage for healthy skin. Cleansing oils go deeper than milks or gels. They bond with your skin's natural oils, drawing out more dirt, makeup, and pollutants than a milk or gel ever could. Combined with their specially designed herbal toners, cleansing oils become water soluble to deeply cleanse and gently exfoliate. This process prepares the skin for maximum absorption of serums, creams, and masks. Cleansing oils and herbal toners enable your products to penetrate deeper and deliver active ingredients where they're most eff ective. Q: What do you love about your role as an educator? A: More than product or technique education, we love teaching individuals how to be fi nancially independent. Teaching someone a service is only half of the picture. Teaching them the service, plus the systems for success, is much more gratifying. It's pretty awesome to have someone realize how successful they actually can be. FOLLOW THE LEADERS ascp skin deep special advertising section Lisa and Lori Nestore, co-presidents of Tu'el Skincare Q: What's next for Tu'el? A: We just debuted our Complete Community concept during IECSC in Las Vegas. We both wanted to cultivate an event where professionals could come together under one roof to learn and share best practices. We believe there has to be a support system in place to be successful in this ever-changing industry. There is much more that goes into selling skin care products to estheticians and salon/spa owners; you have to form a community where professionals can learn about ingredients, as well as utilize eff ective techniques, education, and protocols. As far as our line, we are starting to work on new formulations with exciting ingredients to launch next year. Looking youthful with beautifully balanced skin is always the goal. Q: How do you defi ne good leadership? A: Being able to clearly defi ne what is needed, and asking for input so everyone is involved in an outcome that works for all; recognizing when someone has diff erent skills than your own, and allowing them to apply that knowledge to improve any project; and giving support when someone needs the help to learn and grow so they can achieve their goals. sponsored by We believe there has to be a support system in place to be successful in this ever-changing industry.