8 march/april 2017
Stars in our Eyes
With the current popularity
of, and demand for, perfect
lashes and brows, we just knew
we had to devote an issue to
the topic.
After all, estheticians are the only
professionals who can perform the
highly-sought-after eye services
of waxing, sugaring, and eyelash
extensions. You are the artists who
have the education, knowledge,
experience, and inspiration to
create beautiful eyes—the fi rst
part of the face others notice.
We're keen to bring you information-
loaded articles by some of our favorite
lash and brow experts. Sophy Merszei,
CEO of NovaLash, gives us a brief
history of eyelash extensions, as
well as some solid reasons you need
to get in on the lash-extension craze
(hint: serious client loyalty and
impressive profi t margins). And our
longtime friend Crickett Enos (a.k.a.,
The Wax Chick) shares her secrets for sculpting perfect eyebrows.
Another article I'm excited about in this issue is Lynn Parentini's primer
on having private-label products. If you've been a little skittish about getting
into the private-label game, her guide is an excellent place to start.
I'd also like to remind you to participate in our fi rst annual Readers' Choice
Awards. You'll fi nd a paper ballot on page 39, but I encourage you to go online at
www.ascpskincare.com/vote-readers-choice and vote for your favorite products
and devices. We'll share the winners' names in our September/October issue.
Let your voice be heard!
Everyone at ASCP hopes your 2017 has started strong, and you're making
exciting plans for an eye-popping spring. And, as always, let us hear from you:
what you like, what you don't, what you want to read more about. We're listening!
Cheers,
Mary Barthelme Abel
Editor
mabel@ascpskincare.com
FROM THE EDITOR
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Cast your vote for our 1st annual
Readers' Choice Awards!
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vote-readers-choice
YOUR CHOICE
YOUR VOICE
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