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FINDING—AND KEEPING—CLIENTS
Many extension experts work in established,
full-service salons that off er a solid environment
in which to gain new clients through the patrons
visiting for other services—not to mention the
hair stylists, nail techs, and the receptionist.
People seek out extensions for a variety
of reasons. Some prefer them so they can
exercise, use saunas, or perspire without having
to apply eye makeup afterward. Others love
more glamorous styles that allow them to feel
beautiful day and night without having to
fuss with applying strip lashes. Some do not
like to wear any makeup at all, and they use
extensions to look a bit more polished. More and
more men are now opting to try them, too.
Client loyalty is remarkably strong. A good
stylist can end up being "stalked" by their lash-
junkie clients, who beg to be squeezed in at all
hours of the day. When a particularly good expert
is not available, her clients will often prefer to
wait weeks or months for a minor touch-up rather
than try out an equally well-trained expert from
the same salon. Also, clients will return to their
beloved salon for refi lls like clockwork. No one
knows for sure what causes such devotion, but
estheticians should certainly take advantage
of this beautiful—and profi table—craze.
Client loyalty to
a lash expert is
remarkably strong.
A good stylist
can end up being
"stalked" by their
lash-junkie clients,
who beg to be
squeezed in at all
hours of the day.