Issue link: https://www.ascpskindeepdigital.com/i/762312
8 7 48 january/february 2017 7. ANCIENT RITUALS AND SPIRITUALITY Globalization has increased in just about every industry because of our connectivity. International treatments, ingredients, and methods have made it to our shores and we've incorporated them into our repertoire of services. From homegrown Native American treatments and rituals to Asian techniques, it is customary to fi nd a European facial, Finnish cryotherapy, Indian ayurvedic shirodhara treatment, or Northern Thailand Tok Sen massage among today's spas. New formulations are old ingredients known for their use in local areas for generations, and are clean, organic, and free of man-made compounds. Along the same lines, body, mind, and spirit journeys focused on transformative powers of spiritual wellness will continue to be added to menus through techniques that feature mindfulness, healing, or energy meditation. Clients will continue to seek otherworldly meaning and inner peace. Spas have incorporated services that focus on well-being, such as ayurveda, energy work, naturopathic and holistic services, and yoga. Incorporate this trend: Take a look at what your competition is doing, and do something diff erent. Use Tibetan bowls, soothing chanting music, meditation, or prayer rituals to enhance customers' experiences. 8. BEYOND THE FACIAL According to the 2016 International SPA Association (ISPA) Report on Consumer Insights, day spa customers spent about $91 in one visit in 2015, up from 2014. Growth for the spa industry has been steady, if a bit slow. From 2014 to 2015, ISPA's report indicates that the industry increased by about 5 percent. Understanding the need to compete for revenue Flaxseeds, when boiled and cooled, make gel. Flaxseed gel can be used alone as a compress or combined with other ingredients to customize a treatment. Ingredients: 1⁄3 cup whole fl axseeds 2 cups fi ltered water Directions: Bring water to a boil; stir in fl axseeds and immediately reduce heat. Stir and simmer for 10 minutes or until a gel- like consistency forms. Strain mixture through a cheesecloth and then spread on a cookie sheet and place in the refrigerator. This natural gel can be stored in the refrigerator for up to one week. For an eye treatment, cut out gel semicircles and place under the eye area or over the eye (use cheesecloth to protect lashes). Flaxseed Eye Gels