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Choosing the right
color combo for your
business and brand is
important—here's how
to get it right
by Jaclyn Peresetsky
palette
C
olor is one of the first things the eye
notices. In fact, color has incredible
psychological powers that evoke emotions
within milliseconds. What does this mean
for your business's bottom line? Plenty.
Choosing colors for your business may be one of the most
important decisions you make. Your color scheme should be a
big part of attracting ideal clients to your business. People make
many decisions based on emotion, so your color selections should
be based on more than a quick decision or an afterthought.
They should be part of your overall marketing strategy so you
convey the right message and feeling from the very start.
Perfect
