Issue link: https://www.ascpskindeepdigital.com/i/691743
Not near a military base? I am sure there are clients in your database who either know a veteran or have served in the military themselves. Spearheading a community effort with other businesses and inviting local press coverage will not only give you free PR for your business, it will also build community spirit and inspire your team. 5. HOLIDAY GLAM EVENT As party season approaches, host a glamorous girly event focusing on your makeup inventory. This will most likely be your last event of the year, so make it special! Give it a cocktail party vibe: rent out a charming restaurant (or its private dining room), cut a deal with the chef for a simple menu of elegant hors d'oeuvres and champagne, and ask your guests to wear their favorite party dresses. And then add the twist: wear no makeup. You and your staff can then make over those clean faces while offering tips, showing off your cosmetic line, and promoting your special-occasion makeup services. Hire (or trade services with) a professional event photographer and host a red carpet photo shoot once your guests are looking and feeling fabulous. Guests will love posing for a glamour shot with their friends, and you will have a beautiful array of portraits for your website and social media promos. Make sure you get their permission to use their images for marketing purposes, then you have a win-win on your hands! And, there you go—five ideas to help you jump-start your fall promotions and help you close out an amazing 2016. Start brainstorming today! Focus on the specific purpose for your event—building brand awareness, increasing retail sales, or filling your schedule. Then, take time to envision the big picture, organize everything down to the smallest detail, assign staff tasks to make sure every part of the promotion is executed, and enjoy the opportunity to reconnect with previous clients and make some new friends. Start planning today, and you will have an amazing conclusion to your business year.