Issue link: https://www.ascpskindeepdigital.com/i/691743
www.ascpskincare.com 49 products are your bestsellers. These are the ones you should consider placing online for sale, and as things change, you can make additions or subtractions to what's offered in your virtual store. SEAL THE DEAL Always assume that a person who comes into your business is looking for an answer—a solution for their skin or body, or just some pampering and relaxation. You simply have to find the right mix of product or services to solve the issue at hand. This only happens when you are attentive and communicate well to find what I like to call "matched professional solutions." Once you find a solution, you can seal the deal with instruction on how the client can incorporate a product into their current regimen or lifestyle. Explain how the product works to support in-spa services and maintain results. Never skip consultations; in fact, you should offer them freely. You have skills, and this is where you can demonstrate that you are more than just a salesperson or service provider. You know what works and you care about your clients' needs. Every client is unique, and through your expertise you can guide them to the best choices. If you simply sell, you're going to shortchange yourself and miss an opportunity to get to know your clients' individual needs. Sell may be a four-letter word, but here's one that's worse: fail. Remember that you are making recommendations to clients, not selling to them. Find your retail groove, and your products will naturally move. You are a professional, after all, and whatever you present to your client for his or her particular needs is not a sales pitch; it's a recommendation.