Issue link: https://www.ascpskindeepdigital.com/i/691743
www.ascpskincare.com 45 F or many of us, sell is a four-letter word. However, it's a word we can't do without in our line of business because we rely on retail dollars. If you're the type of person who would love to never have to sell a product again, it's time to reconsider this little word and find a new perspective on what it means for the potential success of your business. Think about what you do. With your hands, you defy aging, tame inflamed skin, force wrinkles to flee; you are a problem solver, a helper, a healer. But when it comes to closing the deal by selling a product or two, you tend to clam up and get sweaty in the palm. Your perspective on selling may be causing the anxiety. In order to find your groove with retail, you just need a little advice, a few tools, some key-phrase practice, and fail-safe tips to get that retail inventory moving out the door and into clients' hands. Fear not—with your charisma, education, and expertise, you're way ahead of ecommerce and department store cosmetic counters. EMBRACE THE RIGHT MIND-SET Many times, a skin care professional will just avoid the whole sales pitch and tell herself that customers will ask for help when they need it. This may happen in a perfect world, but we all know this isn't the norm. If you think that hawking products just isn't your shtick, you may be right. And that's OK, because you don't really sell. Remove that word from your vocabulary. You are a professional, after all, and If selling makes you uncomfortable, discover a new perspective by Lynn Parentini