Issue link: https://www.ascpskindeepdigital.com/i/663523
www.ascpskincare.com 57 START WITH GATEWAY WAXING These services include chin, lip, and brow waxing. I refer to them as gateway services because once your clients start getting them, they won't want to stop—and they will want to know what other waxing services you offer. Additionally, gateway services are quick and easy to perform, they don't require a lot of advanced training, and most everyone needs at least one of them, making them pretty easy to sell. GET THE WORD OUT Adding new services to your menu can be a little scary. We worry we won't be able to find clients or that no one will want the services we are adding. The great thing about waxing is that it's a no-brainer. Many clients want (or need) waxing on one body part or another. Think of waxing as an add-on rather than a whole new service. That way, you don't have to worry about introducing something completely new. Send out a quick newsletter and post to your social media sites that you're now offering waxing services. Let your clients and followers know you're excited to be able to be their one-stop shop for skin care and waxing needs. PROMOTE WAXING TO YOUR EXISTING CLIENTS Your loyal clients are the best place to start to increase your waxing revenue with these gateway waxing services. I happen to believe the majority of people need some type of facial waxing, so it just makes sense to start with your existing facial clients. When you book a facial, ask clients if they would like to add a brow, chin, or lip wax to their appointment. This is a simple strategy and the words just roll off the tongue without sounding pushy or "salesy." The best part is, eight out of 10 times, clients will add at least one of the suggested waxing services to their facial, which adds an additional $20 to their total service ticket. Another easy approach is to add a waxing service to a requested waxing service. When you have a brow client and you notice they need a lip wax (and you have time to do it), simply say, "Are we doing your lip today, too?" This is an easy, nonoffensive way to politely say "your lip could use my skills" without actually saying it. Your client won't feel embarrassed, and more times than not, she will say, "Oh, yes please. I forgot to ask." Of course, not every client will take advantage of your offer every time, but don't let that stop you from making it. The important thing is they know you offer waxing services and they're more likely to think of you next time they book. Waxing is the one service many clients see as a necessity, so they will continue to wax all year, not just in the summer months. I have clients who choose waxing over a facial when money gets tight. Waxing is a constant, and it's a service you can count on to build a solid client base or just add some really great revenue to your existing service offerings. "If you wax it, they will book." That's the motto I've waxed by for years, and it's never let me down. Go forth and use your license to wax with confidence.