www.ascpskincare.com 45
B
uilding your esthetics business is an art form.
Choosing your space, conducting market research,
and selecting your professional product line while
perfecting your craft and building your client base takes
true determination and dedication. What many of us sometimes
overlook is just how far our esthetics license can take us.
No matter the setting of your esthetics business, makeup application and
associated product sales can be valuable and profitable aspects of both client
retention and retail sales. But first, you have to do the research. What brands
are reputable and what will sell? How do you begin to offer application services?
You've never done someone else's makeup; how do you learn the process?
BRANDING BASICS
The first step in offering makeup application and retail is to select the brand you
want to represent. Keep in mind that today's client is extremely savvy when it
comes to ingredients and product knowledge. When selecting a makeup brand to
Open up a new revenue stream with
posttreatment touch-ups and retail sales
by Hannah Hatcher
