Issue link: https://www.ascpskindeepdigital.com/i/526887
Create your free business website! www.ascpskincare.com 35 Les Sweeney (lsweeney@ascpskincare.com) is president of Associated Bodywork & Massage Professionals (ABMP) and a member of ASCP's leadership team. LS: This is a great example of making your life manage your business rather than letting your business manage your life. If you know that you always get busy in November and December, but are slow in late September, schedule your time off in late September. When my kids were born, I remember people telling my wife and me, "Sleep when the baby sleeps." I learned the hard way what that meant. Rest when your clients rest. Make hay while the sun shines, or strike while the iron's hot. Be the ball, Danny. You know what I mean. If you've been in business for more than a year, what is your busiest time of year? What is your slowest? Do you know why? Add 5 points if you know what month and/or season; 0 points if you answer, "I don't know." 9 What's the next live or online course you're going to take? Add 5 points if you have one scheduled; 0 points if you don't. KC: You're surrounded by incredible opportunities to learn new techniques and marketing skills to grow your business—take advantage of them! Every time you learn something new, you expand your ability to help your clients and make your business even more interesting for you. Attend a live workshop for extended training and networking with other estheticians. Take an online course or webinar for shorter bursts of inspiration on your own timeline. The key is to put continuing education on your schedule in advance so it doesn't get lost on your long to-do list after going to the dentist and buying groceries. Aim for at least one growth moment each quarter. Before you tell me that's not doable, I'm going to remind you that webinars are only about an hour long. I'll put money down that you have an hour (or more) available every three months. You can even watch them on your phone! 10 Visit www.ascpskincare.com, log in and click the "Education" button to watch more than 80 archived webinars and our Skinpro online education series for FREE! 35–50+ points: Congrats! You know your business. We're surprised you had time to read this— oh, that's right, you are managing your business and allowing for free time. Good job by you! 20–34 points: You're getting there, but we need to work on your business skills. 0–19 points: Looks like you should spend a bit more time understanding your business. Use these tips to raise your business IQ! total How'd You Do? points points Kristin Coverly, (kcoverly@ascpskincare.com) the ASCP manager of professional development, creates resources to help estheticians run and grow their businesses.