Issue link: https://www.ascpskindeepdigital.com/i/526887
Create your free business website! www.ascpskincare.com 25 or upgrades that require no additional time and are provided during the treatment. An upgraded eye serum or hand treatment increases the profitability of each session by increasing the ticket price. Popular and profitable services may be eye treatments, lip exfoliation, product upgrades, or hydration treatments. Three to five enhancements on your menu should provide enough variety for any guest. 6. Create Engagement with Seasonal Specials Creating a seasonal treatment or service enhancement keeps guests engaged and offers them a chance to try something new. It allows the business to keep the menu fresh and gives you the opportunity to try a new product line, treatment, or mini-service without having to invest heavily in additional back bar. Seasonal options can be tailored to changes in the weather and skin care needs, seasonal ingredients, or something just for fun. Without having to make a long-term commitment to your menu or product costs, you can afford to experiment and determine which seasonal offerings are most popular and profitable. Seasonal specials can be promoted on your website, through social media, or with a flyer or card instead of on a printed menu, which controls costs and allows for quick changes. 7. Play to Your Strengths Grace Mosgeller, owner of Espri Skin and Body in Evergreen, Colorado, has developed a unique addition to her service menu. "Over the years I've listened to women of all ages complain about the signs of an aging face," she says. In response, she combined her skills as an esthetician, massage therapist, and fitness fanatic, and developed a regimen to solve the problem of keeping a youthful look without having to resort to Botox injections or cosmetic surgery. Her custom facial exercise program is tailored for the differing needs of a face of any age and works around fillers, implants, or injectables. The lesson is, if you have a special skill, training, or technique to offer your guests, be sure to promote it. 8. Remember the Guys The number of men seeking skin care services is growing, and they're not just baby boomers. Men, in general, are looking for skin care treatments to turn back time and address skin care issues. Is your service menu guy friendly? Michael Bruggeman, founder and CEO of the skin care line Organic Male (also known as OM4), has bold ideas about how to target male guests. "To capture the attention of men, we have to step out of how we have described treatments since the beginning of time. Get rid of the word facial and use treatment instead. Get creative, use masculine words. Face Time, Alpha Male, Patti Biro is the owner and founder of Patti Biro and Associates, a consulting firm specializing in creating brand enrichment through special events, retail consulting, and education in the personal products, spa, and wellness industries. With more than 20 years of experience, Biro is a frequent presenter on the national circuit for gift show, spa, and wellness trade shows. Her articles have appeared in magazines such as Les Nouvelles Esthétiques & Spa, NAILS, Skin Inc., and Spa Magazine. Visit her website at www.pattibiro.com. Fuel Your Face, and Poker Face are just a few of the creative skin treatments I have seen in my travels that resonate with men." This straight-to-the-chase approach is also a hallmark of Bruggeman's skin care line formulated just for men. Summary There is no perfect menu; it is—and should be—an ever-evolving collection. When you create a core menu with upgrades, seasonal options, and service enhancements, you can test and tweak things to identify your most profitable and popular services. You now have permission to try something different—and to eliminate it if it's not a winner! Creating a seasonal treatment or service enhancement keeps guests engaged and offers them a chance to try something new.