Issue link: https://www.ascpskindeepdigital.com/i/526887
Create your free business website! www.ascpskincare.com 19 Felicia Brown is the author of Free & Easy Ways to Promote Your Massage, Spa & Wellness Business (CreateSpace Independent Publishing Platform, 2013) and owner of A to Zen Massage, a wellness spa in Greensboro, North Carolina. She is passionate about inspiring others and provides marketing coaching to spa and wellness professionals through Spalutions. For more information, visit www.spalutions.com. IDEAS FOR PYK: • Visit your bank, accountant, fl orist, or anyone you do business with regularly, and share some coupons for your business. Tell them you wanted to say thank you for all they do for you and that you'd love to see them and their staff members sometime. You'll create goodwill and buzz by showing your appreciation for them. • Take time to follow up with people who have previously expressed interest in doing business with you, in cross-promoting, or even in buying a gift certifi cate. Let them know you have an open appointment, a special, or an idea for working together, even if the last time you followed up they weren't ready to move forward. • Go through past emails, old phone messages, and retired appointment books to rediscover people you haven't seen in a while and need to reconnect with. You may be surprised at the hidden opportunities you can collect on now. Summary Summertime can be an awesome time to grow your clientele, offerings, and profi ts. Take advantage of the longer days and sunnier attitudes to make your business and bank account shine. Tips for a Successful Promotion • Have a goal for every promotion. Understand why you are offering it and what you want to accomplish by doing so. • Know your ideal or target demographic! This is imperative to determine the best offers and avenues for reaching new or existing clients. • Know what level of discount or incentive you can afford to give. No promotion is a good thing if you lose money every time someone takes you up on it. • Don't expect Facebook or email alone to bring in the bucks. Use multiple methods of communication to share your offer or promotion. This includes in-house signage, fl iers, email, a website post or blog, and simply telling people about it in person.